One of the key benefits of media takeovers (of any kind) is that you are able to make use of the different shapes, sizes and formats available to showcase the business's creativity and use different creative assets to deliver brand impact and messaging. Much like the (simple) Microsoft Office 365 example below:
Sometimes, however, brands shamelessly fail to make the most of media takeovers by executing THE SAME CREATIVE over and over (and over and over and over...) again!
KLM, the Royal Dutch Airlines company that "works to provide innovative products" recently executed a Paddington Station takeover. Please see snaps below:
...what a waste! Why wouldn't you make the most of all the different ad spaces and run at least 2 or 3 different creative executions? Possibly something to display how "innovative" you can be? We're baffled. *Shakes head in disappointment*
#PurePoint
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