Prostate Cancer UK probes Moyes sack story

We at Pure Media are always on the look-out for perfect placements; ones where you almost chuckle with delight at the near symbiosis of location, message and timing.

Well, in The Times earlier this week, there was more than just a smirk of pleasure, as Prostate Cancer UK took advantage of David Moyes' misfortune (or lack of ability depending upon your footballing opinion) to nab the page facing the outside back page of Sport with the following ad.

The sporty messaging resonates suitably with the editorial and the message is clear and direct. We wonder how long they've been waiting for Moyes to go so they could get this into the public domain. Companies can make unintentional contextual mistakes with their placement and timing which gives rise to the possibility of negative impact, however, this one is just deliciously perfect, despite the very real and serious nature of the message.

Whether the prostate or the sack, it's definitely an important pair of messages.

#PurePoint

KLM - (Kings of Limited Media?)

One of the key benefits of media takeovers (of any kind) is that you are able to make use of the different shapes, sizes and formats available to showcase the business's creativity and use different creative assets to deliver brand impact and messaging. Much like the (simple) Microsoft Office 365 example below:

Sometimes, however, brands shamelessly fail to make the most of media takeovers by executing THE SAME CREATIVE over and over (and over and over and over...) again!

KLM, the Royal Dutch Airlines company that "works to provide innovative products" recently executed a Paddington Station takeover. Please see snaps below:

...what a waste! Why wouldn't you make the most of all the different ad spaces and run at least 2 or 3 different creative executions? Possibly something to display how "innovative" you can be? We're baffled. *Shakes head in disappointment*

#PurePoint

Wall-ter into Wine-dow

From the eyes of a media agency, there is nothing worse than seeing abandoned or derelict ad space not being put to any use.

So, when we walked past ABC Imaging the other morning we fan-girled over the brilliantly creative use of window space. Take a look:

#PurePoint

Marks & Expensive

Picked up a newspaper today? If so, then chances are that you've seen M&S's premium-position, DPS press roadblock activity running inside front covers in all of the Broadsheets, Mid-markets and Freesheets.

Marks & Spencer's Leading Ladies campaign, endorsed by (from left to right)  Lulu Kennedy, Rachel Khoo, Alek Wek, Rita Ora, Emma Thompson, Annie Lennox and Doreen Lawrence, launched 31st March 2014 to promote the outlet's spring/summer fashion range. 

Four creative executions can be spotted throughout the nation's press today running in The Daily Telegraph, The Times, The Independent, i, The Guardian, The Daily Mail, Daily Express, Metro and The Evening Standard

Based on rate card costs, the accumulative amount would equate to over £500,000 ..... for ONE day only. So c. £250,000 in real terms ... More money than sense?

That said, it's probably just a drop in the ocean vs the budget they would have spent signing the Leading Ladies to commercially collaborate with them.

We haven't seen a big-money newspaper splash like this since BT Sports' almighty £100m  multimedia campaign launch back in Q3 2013 - which eventually led them into a mighty battle with SKY Sports.  However, fingers crossed that it will be a fruitful summer for M&S, it would be a shame for such a budget to go to waste!

#PurePoint

Past its sell by date..

He has knobbly knees and turned out toes. And a poisonous wart at the end of his nose. His eyes are orange, his tongue is black. He has purple prickles all over his back. Oh help! Oh no! It's an 81 day old Gruffalo ad! 

Another sighting of an outdoor campaign that is well past its sell by date.

The Gruffalo is promoted as being ‘Live in the West End’ at the Lyric Theatre until 12th Jan … which was 81 days ago

Campaign over show publicising a show that is in fact over #PurePoint