We continue to monitor the negative effects of over-inked coverwraps and the effectiveness of well executed coverwraps ... and today is a perfect example of the latter.
The bin at the station - our reliable measuring stick - only had one cover in it this morning vs the usual overflow on an over inked day:
Well done to the UGG creative team for producing artwork fit for a newspaper cover and for ensuring the ad stayed intact and went some way to delivering the media value the client paid for.
#PurePoint
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