This highly impactful 48-sheet from o2, executed by our sister agency VCCP has a simple message but hides a complex and engaging campaign running across multi media.
Once you log on the website http://bemoredog.o2.co.uk/ you are greeted with a short intro from the (wannabe dog) cat featuring throughout the campaign:
After you've been told you his bio, you are given a unique code to log onto the website on your mobile. This in turn loads up a mobile optimised frisbee for you to throw towards the cat/dog on the PC screen:
Amazing integration, slightly indulgent, and so much fun!
The campaign also involves a twitter hashtag; #BeMoreDog, which is causing a lot of online conversation:
And the TV campaign is also very loveable:
o2 said the campaign aims to "spread positivity, excitement and inquisitiveness ... to rid the UK of cynicism" by getting people to "embrace their inner dog".
We think this has been absolutely achieved that, and whether you're a cat or a dog lover, the campaign is extremely impressive!#BeMoreDog
This weeks leading contender for #PureAdOfTheWeek
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