SPOT THE DIFFERENCE?

Aside from the mast head on the front cover ...there appears to be no difference between visual or messaging on the outside back cover of the cover wrap that the Metro carried yesterday.

A missed opportunity to use this paper poster space more effectively surely?


Furthermore, the only difference I could spot with visuals, layout and messaging between the inside front and the inside back cover pages were the programme images placed in the screens.

A luxurious waste of expensive media space in my opinion.

Connecting with core message

This high impact site on the side of a building next to GolfPark station and Otelfingen Golf Club in Switzerland is currently being used to great effect by upc cablecom.


It is part of a high speed connectivity campaign they are running - with the headline reading ..... The Digital Connection with zero handicap.

Great synergy of message directly to a golf audience who are out in their numbers either sharpening their putting skills on the practice greens, refining their swings on the the driving ranges or out playing on the course - where this ad can be seen from most parts - all of them aspiring to achieve a golf handicap of 0.