Over the past few weeks the media world has been watching the story unfold of the relationship breakdown of what is said to be the worlds biggest ad sales contract. The £1bn ad sales contract between CBS and Transport for London (London Underground to be more specific).
"Sauer, executive vice president and general counsel, CBS Outdoor, dismissed the suggestion that the current proceedings had anything to do with the fall in ad revenue in 2008/9. Sauer said: "This is not about revenue, it is about construction costs and construction delays. We began talking in 2007 before the recession. This is about cost increases. It's not about general revenue consequences." - MediaWeek.
As an outsider looking in at the situation, I ask myself "Would we really be reading about a termination of contract if revenue was up YoY?" - My thought is no...
Deadline on negotiations are 1st October - are we about to see the biggest ad sales contract end? Who will take it from CBS? Only 3 weeks left until deadline....
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