High Quality Heathrow Express Sites!

Further pics from the new ICAEW campaign, these high quality DAP panels at Heathrow Express arrivals look great and are a really good introduction for our international commuter to the busy Heathrow environment.

ICAEW Launch New Brand Campaign

Our client ICAEW (Institute of Chartered Accountants in England & Wales) have launched their new brand campaign in the UK. New creative work developed by 23 Red concentrating on advocating Chartered Accountancy, and in particular, those registered with ICAEW is due to run across the UK, Middle East, South East Asia and Eastern Europe over the Autumn months.

This exciting new direction for the ICAEW is featured in press & on high impact digital sites on the LU and at international airports, targeting Business Decision makers. We are also targeting universities across the land with integrated outdoor & experiential activity promoting the benefits of a career in accounting.

Watch this space over the coming months to see the campaign unfold.

HomeSun Free Solar

Further to the success of the previous campaigns we have run since the launch last September, another broadcast campaign went live this week for HomeSun..... with 30" and 10" TV ads running across key regions in the South on ITV and Channel five, as well as 2 x 30" radio ads (some running top and tail in break)that will be transmitted across various Southern radio stations such as Heart and Wave FM.

Click here to view TV ad

May the Force be with you

Fantastic stunt to promote the launch of the Star Wars saga on blue-ray @ the BT Tower last week ..... when the tower was transformed in to the World's largest lightsaber.

Simple idea, great visual effect.

Another BIG waste of space

We were having a discussion in the office yesterday re. how many un-posted poster sites we've been seeing recently - mainly underground 6 sheets - and what a shame it is that these don't run pro bono activity in between paid for campaigns.
Then last night, I saw this blank landmark Clearchannel site pictured above on the corner of Blackfriars Bridge and Stamford Street....what another waste of space.

Holy Smoke!

Saw this poster the other day and thought I had time travelled back to the 80's with this crude Silk Cut style ad for some kind of smoking cessasion cigarettes.

Not sure what I think about it really - does it encourage smokers to stop, or will it encourage smokers to light up?

Compelling Men's Fashion

I'm a regular shopper at ASOS and was pleased to see the A/W 2011 Menswear Urban Tour activity come into my inbox today. 

A really involving & genuinely compelling piece of work showcasing their mens range across several cities (of course I think London is the best!).  Take a look.http://www.asos.com/urban-tour/#!/london

Safety vs. Profit

Everyday on the way to work I see hundreds of people wobbling along on their bikes, dodging cars and people while they head to work.

One thought comes to mind each time “Why are they not wearing a helmet?” It is then I remember that there is no law stating that you have to wear a helmet while cycling.

The helmet is to a bike what the seatbelt is to a car (it is illegal to drive without a seatbelt); and on a bike there is no protective exterior, there is no ‘crush zone’ – just you and the object you are hitting.

Although there is no law for it, an ad was recently banned from TV as it had large crowds cycling without helmets. The ad was said to “encourage young children to not wear a helmet”. The ad itself had no children appearing and was not aimed at a young audience.

So why are we not seeing this changed? Could it be due to the Boris bikes that are now all over Central London?

If the law was changed and we had to wear helmets to ride a bike, would people still use Boris Bikes? I personally am doubtful.

Perhaps this is why the law won’t change anytime soon as the bikes are still paying back the debt they cost to set up…

Relative Irony?

Saw this in a Newsagent shop window recently...newish ad format from streetad.tv. Given the size of the window space, it doesn't really make sense to have a small LCD sceen in the middle with 2 other small static formats either side. But that aside, the irony of this being, the fact that the screen reads - CAN YOU SEE THIS? but as per the picture above - the answer is - NO, NOT REALLY.

Blank threats or reality?

Over the past few weeks the media world has been watching the story unfold of the relationship breakdown of what is said to be the worlds biggest ad sales contract. The £1bn ad sales contract between CBS and Transport for London (London Underground to be more specific).

"Sauer, executive vice president and general counsel, CBS Outdoor, dismissed the suggestion that the current proceedings had anything to do with the fall in ad revenue in 2008/9. Sauer said: "This is not about revenue, it is about construction costs and construction delays. We began talking in 2007 before the recession. This is about cost increases. It's not about general revenue consequences." - MediaWeek.

As an outsider looking in at the situation, I ask myself "Would we really be reading about a termination of contract if revenue was up YoY?" - My thought is no...

Deadline on negotiations are 1st October - are we about to see the biggest ad sales contract end? Who will take it from CBS? Only 3 weeks left until deadline....