Trust

We spend our lives trying to deliver best value for our clients.... and evaluate spend, delivery and achievements to ensure campaign optimisation.

By it's very nature being a statistical model, online is a truly accountable medium ....and enables analysis based upon granular detail of achievements on an ongoing basis in order to access the efficacy and optimise accordingly.

In order to do this however, it is imperative to run campaigns through a 3rd party adserver, as no amount of trust can guarantee true campaign reporting.

With millions of impressions being bought and various areas being analysed to assess campaign achievements, data must run through an independent system/s to qualify campaign delivery and results.

The stats speak for themselves, and without direct access to the reporting, campaign delivery can be questionable at best.

No amount of trust can prove the real numbers - the real numbers need to speak for themselves.