Hanging around on the Wobbly Bridge

On a trip to Calabria last year, I noticed a load of padlocks that had been attached to some railings at a popular sightseeing spot, overlooking the coast from the town of Tropea....the modern day version of etching 'we were here' in to the railings I assumed - adding a sign of unity relating to who you were there with at the time.

I hadn't seen this before, or indeed since, until I embarked on my daily walk to London Bridge last night .... where there were dozens of them hanging from various parts of Millenium Bridge.

This morning the number had escalated to 100's - different colours, shapes and sizes.

Interested to see how many there will be tonight ... and in turn, how long they will continue to be placed there before someone decides to put a stop to it all.

Watch this space

Long Exposure Photography....

I am always on the look out for innovative pieces of creative work and today I think I found one of the best (at least in my opinion!).

Very simple Long Exposure Photography. High impact, great results. Not seen many ads use this yet...time for someone to break the trend?

Click here to view 35 amazing images.

Going Up (side down) ?

Spotted this digi ad in the lift at Heathrow airport the other day advertising holidays in Taiwan.
Clever if it had been for Australia or NZ ... but surely a techinical glitch given it was displayed upside down.
The lift dwellers don't look too bothered ....aside from the lady standing next to it looking inquisitively up at it out of the corner of her left eye!

Healthy Looters.... continued...

As you heard earlier in the week; we have a fruit looter somewhere in the building. A trap was set up in the fruit bowl and the bait was taken.

Above is an example of how the looters bag may look like...

The story continues...

Clear & simple - Do & die!

Standing on the platform at a station in the leafy Surrey suburbs the other day I noticed this poster .... pretty simple message really....Trespassing on the railway....Maximum Penalty DEATH

A Twist on Graffiti...

At lunch today I stumbled across the new craze of graffiti hitting the streets. "Yarnbombing" is the idea of covering public objects with knitting, and then running before you are caught. Seeing as the web you see above took 3 days to attach, I am not sure the artist was able to apply it so subtly before running!

Healthy Looters....

A healthy workforce is a happy workforce :) Well, that's what we like to think... so we stock up with fruit on Monday mornings for Pure Media folk to eat throughout the week.

Unfortunately, it appears we have some healthy looters in our offices .... as the fruit supplies have regularly started to diminish overnight.

Inspired by the story of the guy who used a tracking device and remote webcam to locate his lap top that was stolen from his flat in the midst of last weeks riots.... Operation fruit trap in now underway.

Watch this space!!

Yet another waste of space...

Meeting at VCCP first this morning required the use of the underground from Victoria back to the offices in Farringdon.
Once again, a journey where wasted ad space was encountered...RANT!
Kings Cross interchange - there were 2 x 6 sheet posters in each connecting passage ....8 in total....All of which were blank.
Surely these sites could be used to run Charity ads in between posting cycles, or missing person messages. Or on a more topical note, pictures of the rioters and looters from last week's mayhem.

Railworks opportunities?

Whilst waiting for my train at Denmark Hill station yesterday, (having missed my train due to station refurbishment) I couldn't help thinking that there could be an opportunity to turn the 12 month long project into a more commercial opportunity.

The wooden boards pictured, of which there are plenty around the station could easily be turned into low cost, pop up outdoor sites, reaching plenty of commutors on a daily basis, might make the place look a bit more bright and colourful too. They may not be fantastic quality but could certainly serve to advertise local services and shops. Perhaps the revenue earned could go towards making sure the project finishes on time, or shock of shockers even early!

Signing off, Disgruntled of Denmark Hill!

A Touch of creative humour

Recent events have marred our society of late and presented us with vilainous monsters.

Social media has hit the headlines both negatively and positively, for possibly exacerbating events due to orchestration via twitter and BBM, as well as aiding remedial community efforts to repair damages.

Rioters and looters blotted the copy book of the hooded yooof of today, many of whom were caught on camera, be it mobile phones or CCTV.

The link below shows them in a new light - these are fantastic examples of creative people using photoshop at its best.

http://photoshoplooter.tumblr.com/

Aviva Series Grand Prix @ Crystal Palace

We've had a great few months planning and buying activity for our client UKA (UK Athletics)- promoting the Aviva series outdoor events in Birmingham and London.....topped off by a fanatastic evening out at the Crystal Palace National stadium last Friday to experience a Diamond League event first hand.

Great seats near the finish line, we witnessed World Class athletes compete in various track and field events, achieving some season bests and some PB's too.

Hat's off to the athletes, as well as to the team at Fast track, who worked phenomenally hard to deliver sell out events across the season.

Fabulous Gossard Offer

Fantastic offer for our lovely client Gossard running today on Groupon.

£16 for £40 of beautiful lingerie

Click on the link below ....

Gossard Groupon Deal - click here

Trust

We spend our lives trying to deliver best value for our clients.... and evaluate spend, delivery and achievements to ensure campaign optimisation.

By it's very nature being a statistical model, online is a truly accountable medium ....and enables analysis based upon granular detail of achievements on an ongoing basis in order to access the efficacy and optimise accordingly.

In order to do this however, it is imperative to run campaigns through a 3rd party adserver, as no amount of trust can guarantee true campaign reporting.

With millions of impressions being bought and various areas being analysed to assess campaign achievements, data must run through an independent system/s to qualify campaign delivery and results.

The stats speak for themselves, and without direct access to the reporting, campaign delivery can be questionable at best.

No amount of trust can prove the real numbers - the real numbers need to speak for themselves.