Random Recycling sign

I've seen some strange re-cycling signs before, but this one posted by the City of Londoncaught my eye this morning....CLEAN CARDBOARD ONLY (NO BLOOD).
Well, I suppose it was in Smithfield Market - so good reason for it.

Silly sign of the day

On your marks London!

We went to Maple Street Studios yesterday with Fast Track where we had our radio ad for UKA recorded, post produced and cleared by the RACC in record time. Sneak preview - Listen here... UKA Radio Ad

Pure Media experience World class athletics

We are really pleased to be working with Fast Track and new client UKA (UK Athletics), further to winning the business earlier this year.

Activity is currently running in the Midlands region promoting two events, the Aviva Birmingham Grand Prix (already a sell out!) and the Aviva UK Trials and Championships, being held at the Birmingham Alexander Stadium in July.

A London campaign is also planned to go live imminently to support the Aviva London Grand Prix event being held at Crystal Palace on 5th/6th August, where the likes of big British talent as well as top class international stars will be competing.

For tickets and info visit:-

www.uka.org.uk/aviva-series

The Power of POS

Saw this posted on facebook yesterday - brilliant!

Gossard stops traffic with new ad

We've just run a highly impactful 1 week prime location London digital campaign for our fantastic client Gossard, to re-launch the new Glossies range.

The ad featured Gossard model of the moment Elle Liberachi, who was recently on the cover of FHM magazine, and had the same strapline that ran in 1996, "Who said a woman can’t get pleasure from something soft?" in what was described at the time as the controversial ‘Girl in the grass’ ad that shot Sophie Anderton to fame.

Enquiries through the roof for HomeSun

We are currently running a really effective campaign for HomeSun driving responses exceeding expectation.
Regional ITV activity has been runing in key areas in the South and South West of England, as well as targeted outdoor, print and digital media .....driving people online to find out if their roof is eligible for 'Free Solar'

Check out the new ad featuring Michael Fish below:-

Click to view TV Ad

Waste of Space?

Many of the buildings around the Farringdon Station area have been demolished as part of the Cross Rail regeneration project.

The picture here shows one of the next ones to go on the ever busy Farringdon Road.

However, it's been like this for month's now with the entire building clad in white building wrap.

Surely the Cross Rail team could have monetised the site and sold this enormous space to an advertiser ahead of the demolition.