The UK may have been one of the first major economies to see ad spend on the web exceed tv spend in recent stats published, but it is worth remembering.......
60% of all online advertising budgets are spent on Google search and only 18% of spend is attributed to display activity. The web is a powerful medium, no doubt, but it is doing a different job for advertisers across the piece.
Recent ITV audience figures prove that it is still possible to reach millions of people with a traditional TV spot.
The final of 'Britains Got Talent' on Saturday 5th June peaked at 15M viewers watching, with an average audience of 12.3M
The World Cup got of to a fast start, despite the relatively boring performances to date... the first England game vs USA on Saturday 12th June pulled in nearly 20M viewers.
So don't write the old box off just yet.
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