According to Hitwise data released Dec 11th '09 - the Top 10 search terms in November across the Pharmaceutical & Medical Products category accounted for 51.61% of all search volume across the month.
In one form or another, 'Boots' accounted for 93.8% of the top 10 searches which equates to 48.46% of all searches.
Do they really know a boot of the foot variety from a pharmaceutical boots search??
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