Seasons Greetings

Wishing everyone a very Merry Christmas & a Happy and prosperous New Year

The Pure Media Team

Project Canvas given green light by BBC Trust

The BBC Trust, the corporation's governing body, has given a provisional go-ahead for a project which could kick-start demand for internet TV.

Project Canvas is a partnership between the BBC, ITV, BT, Five, Channel 4 and TalkTalk to develop a so-called Internet Protocol Television standard.

It would see a range of set-top boxes available to access on-demand TV services such as iPlayer and ITVplayer.

Set-top boxes, expected to cost around £200, could be available next year.
The Trust reached its provisional conclusions following more than 800 written responses

Link below for full story and more articles on other news sites


http://news.bbc.co.uk/1/hi/technology/8426104.stm

Putting the Boot in search

According to Hitwise data released Dec 11th '09 - the Top 10 search terms in November across the Pharmaceutical & Medical Products category accounted for 51.61% of all search volume across the month.

In one form or another, 'Boots' accounted for 93.8% of the top 10 searches which equates to 48.46% of all searches.

Do they really know a boot of the foot variety from a pharmaceutical boots search??

http://www.clickz.com/3635878

Costly Tweets

"10 THINGS We discovered this year ..."

Social networking sites such as Twitter, which leapt form the relative obscuity of a techie few into the mainstream public consciousness, were calculated to be costing UK businesses £1.3 billion a year in lost productivity.

According to a piece published in the December issue of Director magazine (2009)  http://www.director.co.uk

OMG!

Hello Gossard!

Digital outdoor was blitzed last week across London and key regions with a 24 hour teaser campaign planned to launch the latest Gossard creative - with stunning creative playing on the original 1980's 'Hello Boys' campaign

Activity ran across multi formats on key premier roadside sites, transvisions, digital 6 sheets as well as being one of the first advertisers to run on the new Hammersmith flyover mega sites that went live on Monday.

The 24 hour campaign illustrates how it is now possible to deliver far more cost effective, flexible and tactical campaigns using digital outdoor media.

AUGMENTED REALITY!

GIVING PRINT A NEW DIMENSION - CHECK IT OUT......

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http://www.youtube.com/watch?v=00FGtH5nkxM

http://www.youtube.com/watch?v=FBUYya4agd4

http://www.brandrepublic.com/DigitalAM/News/946543/Youth-magazine-puts-augmented-reality-edition/?DCMP=EMC-Digital-AM-Bulletin

 

BINGO!

New TV campaign launching for Mecca Bingo tomorrow....It's different from the rest of the market and should cut through the clutter with a simple and compelling message - To view the ad, click the link below....

http://www.youtube.com/watch?v=ckg-5zIiOdA

To play - visit - http://www.meccabingo.com/

Hot off the Press - And then there was one.....

After just 3 years on the street, The Londonpaper closed in September and just weeks later the London (Evening) Standard became a freesheet, now, not surprisingly, Associated prepares to close London Lite.

So what does the future hold for the 182 year old Evening Standard survivor? Russian businessman Alexander Lebedev clearly has a plan - so watch this space to see what happens.


http://www.mediaweek.co.uk/news/948467/Associated-Newspapers-prepares-close-London-Lite/


http://www.guardian.co.uk/media/2009/oct/27/london-lite-associated-newspapers

Exciting News!

  

We've been appointed by Courtaulds, owner of iconic lingerie brands Gossard and Berlei, to work with them in a Media Specialist consultancy role. We are really looking forward to working with their new MD Tony Jarvis and his team, as they grow the brands and the business.

SUCCESS AT THE FRESH AWARDS!

Success all round with Silver and Bronze awards for the
2 x Fresh Award entries we submitted on behalf of our
client the NHS East Lancashire PCT. There were 10 finalists nominated in the Freshest Public Sector Award Category and only 4 winning entries, 2 of which were for Pure Media with our entries for the Alcohol Awareness campaign (Silver) and the Chronic Heart Disease campaign (Bronze). Both campaigns
were highly successful in building awareness of the issues across the region as well as got people talking about them.

MACMILLAN support

We joined in today and had a do at work at 11am this morning to be part of the Macmillan World record largest Coffee morning. We raised over £340 for the charity... Thanks to everyone for organising, baking lovely cakes etc. and participating as well as those who donated raffle prizes too. All for a fantastic cause.

AWARDS

Fresh Awards get announced next week - let's hope our nominations are winning entries.... they should be!!

Good News!

We have been very busy lately - working on loads of really diverse things... won another new piece of business this week, which we will be able to annouce soon. Makes it all worthwhile.

Blog Optimisation test....

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Flexible & Effective Media Buying...

.......We've just proved we can deliver again ...booking a National and Regional TV campaign just 15 days before it went on air. Due to our agency size and set up we can often implement a flexible non compromise approach as we are not restricted by annual share deals. As a result, we actioned this campaign without effecting quality, or incurring penalties.

http://www.marketingmagazine.co.uk/news/928584/New-Football-Pools-kicks-off-season-Tim-Lovejoy/

Award Nominations

More good news - we have been nominated for the two Fresh Media award entries we submitted on behalf of our client : NHS East Lancashire PCT.

Both campaigns had pre and post research conducted and achieved fantastic levels of prompted (60%+) and

unprecedented levels of un-prompted awareness (18%+).

Winners will be announced at the end of the month - we'll keep you posted.

Successful Re-pitch

Another very interesting and busy week at Pure Media, planning for Autumn/Winter campaigns as well as finalising implementational detail for campaigns going live next week.

We had some very good news mid week... we retained the Upper Deck account following a re-pitch conducted by the client to ensure they had the right strategy and media partner for the new direction of Upper Deck's business.

Thankfully we were able to illustrate this and are now busy planning 5 x national campaigns across kids TV for products in their portfolio such as, Huntik, Spongi, Crazy Soundz, 5D's Yu Gi Oh! and Dinosaur King.

      

                  

Topical genius : MATT for the Telegraph : Sat 8th August

Facebook loses its cool

Social networking sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people logging on to them in ever larger numbers, according to Ofcom, the communications regulator.

The phenomenon has "begun to mature", Ofcom has found, with the number of 35 to 54-year-olds accessing such sites jumping by 25 per cent in the last year alone.
But there are hints that as the sites are being adopted by middle-aged parents, they are no longer considered cool by their children who are starting to lose interest. "Young people are saying, 'Now that Mum and Dad are on Facebook, do I really want to be?"

They have probably found a new form of communication, but we don't know what it is yet.

FACELESS.com ??

Latest TGI Online Activity Report

Research FocusOnline activities (downloading content)
MediaTel NewsLine, 23.07.2009

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.
Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that three-quarters of internet users send and receive email, half use the internet for general research and 30% use it to bank or otherwise look after their finances. The fourth most popular online activity is social networking (eg Facebook, MySpace, Bebo) with a penetration of 28% of internet users - just under 11 million people.

I'm an addict..........

Such a simple search site to get a quick 'free' snapshot about who is saying what about brands and topics across the web .... check it out http://addictomatic.com/

Get on with some work!!

http://www.internetretailing.net/news/one-third-of-online-purchases-made-from-work

Clinical Trial Advertising

Great news today! Our Pan European clinical trial campaign has over performed and will be extended in to the autumn. Results are confidential, but to date we have used a mix of local and regional press and radio in 6 European countries to deliver fantastic response levels. 

Video Streaming

The use of video streaming on News websites is now standard practice and site users expect to watch filmed stories and interviews on breaking news. So the demand for video content is understandably high. A service called The NewsMarket.com is providing downloadable videos to 'media outlets' by storing video files, stock shots and stories on their server. These are searchable on their site, plus they send out regular news updates which are emailed to subscribers around the world. The subscribers are 25,000 of the worlds most influential media owners.
Contact us for more information

The Gartner Hype Curve

http://en.wikipedia.org/wiki/Hype_cycle

Grant Thornton - Innovation Blog

It's always exciting to see a client make the most of a good idea. Last year Grant Thornton asked us for 'big' ideas on extending their brand. We set up a series of meetings with media owners to discuss routes that would project Grant Thornton's experience working with both medium and large businesses. The Economist and EIU presented a project on Innovation. Ten months later they have a White Paper written called Innovation Island, conducted a series of presentations around the country and created a Blog. http://www.grant-thornton.co.uk/thinking/innovation/

Our involvement was as a catalyst for ideas and partnerships but it's very satisfying to see the client make the most of these opportunities.

9 Interesting Facts About Twitter - posted by Authority SEO

http://www.authorityseo.com/2009/07/06/9-interesting-facts-about-twitter/

Business Press Success

Our work for a client of ours in the IFA marketplace has been working really well. They have been receiving new business calls from potential clients due to the increased activity in their market.
The campaign co-ordinates across print, online and PR, with Pure Media taking a central role in integrating the content appearing in the trade press and establishing good response from online media.

Media Owner Initiatives

The downturn has put massive pressure on media owners to find income from different routes. They are trying not to reduce margins so paginations are decreasing and 'editorial' options are opening up. Some of the largest financial publishers are looking towards their editorial departments to expand their commercial offerings for the first time.
We have received an increased number of proposals for financing special reports and initiating new editorial themes. These have to be selected with great care.
Also we have noticed publishing groups integrating their different sites to provide a single larger audience. We need to be watchful that this 'audience merging' makes sense for the task in hand.

Website Measurement

We have been involved in the launch of a global finance web site and the time has come to decide on the measurement of the site - and it's obvious that we have to decide what to measure. The objective of the site is to provide the ultimate resource in financial information, which is quite a claim. So we need to fully understand traffic on the site and the journey of those going to it. It would also be good to know what people are saying about the site - both positive and negative.

We have broken the task into three parts:
1) Onsite, Web analytics from web site
2) Offsite to Onsite, Web analytics from adserving & media partners
3) Offsite, Audits, Social Media Monitoring, Panels

The complexity and cost of these routes are varied and how they fulfill the clients brief has produced fascinating results. Please talk to us for a fuller conversation.

Working with PR Agencies

We have put together a new presentation on how media agencies can work with PR Agencies.
The main thread is on how we can work together on tactical campaigns, with the aimof getting paid space into the media - with a PR angle.
We've looked at special reports, advertorials (done well), Radio PR, Out of Home and Online routes.
Contact us and we would be very pleased to present it.

May/June/July 2009

The summer has been a busy time for us and we have been active in a number of media markets.

Our work within the Global Finance market continues on a number of fronts. We have been targeting institutional decision makers on TV and in the business press. Also we have been developing digital opportunities linked in with both TV and Press on a global scale, covered by tracking and audience response - if this is of interest to you then please contact us for a presentation.

We are very active in Reinsurance media with interest in new titles such as Intelligent Insurer and Gulf Insurance Review. Monte Carlo is looming and we have very strong knowledge base here.

The international work with Clinical Trials continues with advertising appearing in many European countries. We continue to be flexibile with placement of ads and results have been very positive.

We have been working with three financial clients based in the UK this quarter. Our sound knowledge of the IFA market has provided an integrated media campaign for one of these clients, generating editorial and online presence.

Our expert knowledge of regional UK media has provided continued high impact campaigns for a couple of PCT's this quarter. The tactical use of local outdoor, radio and press has generated very high levels of local awareness

Other campaigns active this quarter have used TV (Kids TV), International TV, International Press, National Press, Financial Trade Press, Outdoor and Radio

Contact Tara or Hugh for more information on these topics

Pure Media - Farringdon

Pure Media
Specialists in planning and buying advertising media.
Based in Farringdon, London
Contact Hugh Walker or Tara Marus
0207 864 4141