Yesterday all coffee lovers around the world were marking International Coffee Day. Indeed, for many people drinking coffee is an essential part of their morning routine. Thanks to Nespresso, now all coffee drinkers can brew the perfect cup of espresso in the comfort of their own home.
Founded in 1986, Nespresso has been revolutionising the coffee experience around the world by further developing a capsule coffee concept. Currently, it is one of the fastest growing brands in the Nestlé Group. Nespresso is now present in 64 countries with 450 luxurious retail boutiques where customers can purchase the Nespresso coffee machines, the capsules, and a wide range of accessories.
Since 2006, Hollywood star George Clooney has been the face of the brand. In his first commercial George Clooney featured the brand’s slogan ‘Nespresso. What Else’. The actor has been great at portraying the brand’s image as elegant, luxury, and effortless. The brand’s commercials tend to be slightly humorous, maybe that is why Jack Black, another great American actor and comedian, was invited to join George Clooney in filming one of the latest commercials for Nespresso.
In late June 2016, Nespresso opened its first coffee shop in the City of London. The unique aspect of this café is that customers are not being served by traditional baristas. Instead, the café has a built-in automated self-service facility called Nespresso Cube, which is designed to prepare orders. It’s a place definitely worth visiting as it offers a great selection of unique coffee flavours, such as a rose cappuccino, a minty mojito, and a macaroon latte. Those who are feeling a little hungry will certainly enjoy a variety of premium food options which can be paired with different coffees.
Moreover, earlier this year, Nespresso also released its first Internet-connected coffee machine called Prodigio. The main feature of this machine is that it enables coffee drinkers to brew coffee remotely. Users of this machine can connect them to a Nespresso smartphone app via Bluetooth. Not only that, this coffee machine allows the owner to set up specific times for automatic coffee brewing, as well as having additional handy features including automatic turn-off and maintenance alerts.
So, ‘What else’ if not Nespresso, can provide you with such a luxurious and great tasting coffee experience? Just note, if you are about to purchase one of the coffee machines for your own home or maybe already have one, Nespresso aluminium pods are recyclable! Therefore, after having enjoyed your perfect cup of coffee, make sure you recycle the aluminium capsules correctly, by bringing them to one of the Nespresso boutiques or ordering the home collection service.
