May The Force Be With You

Since it’s incarnation in 1977, the Star Wars brand has become an iconic worldwide cultural phenomenon.  The extensive media charter spanning nearly 40 years is recognised for being the ''most successful film merchandising franchise'' - and the expression ''may the force be with you'' arguably became the most appropriate slogan for the franchise.

On Thursday of this week, the latest instalment of the films ‘The Force Awakens’ was premièred in London, marking a new era for the Star Wars brand, for a new generation of fans. It is predicted the film will blast records.

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I can't believe it's not Butter

The initial idea for the branding of 'I can't believe it's not butter' began with a comment by the husband of a company secretary when sampling the product. 

Over the past twenty years, advertising campaigns that have featured the likes of Ozzy Osbourne and Fabio from Mills & Boon - have played an important part in establishing "I can't believe it's not Butter" as the definitive impersonator of butter. The brand has marketed itself as a convenient alternative to normal butter by being easy to spread and having a self proclaimed ''amazingly buttery taste.'' 


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Beanz Meanz Heinz

Heinz Beanz were launched in 1901 as "Heinz Baked Beans" and were produced in the United States until early 1928. In London, Heinz Baked Beans were sold at the Fortnum & Mason department store around the turn of the 20th century.


The slogan was created by advertising executive Maurice Drake and became one of the best-known advertising slogans globally.


Interestingly, Heinz Baked Beans were referenced by the English rock band The Who on their album The Who Sell Out. Another notable fact is that a staggering 1.5 millions cans of the beans are sold every single day in the UK.

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