“Quality Never Goes Out Of Style”

This week’s “Pure Slogan of The Week” is Levi’s famous “Quality Never Goes out Of Style”.

Levi Strauss & Co. is an international clothing company, founded in 1853 and is known for their iconic brand of Levi's jeans. Over their long history, they have produced a number of memorable television ads, which are quite frankly quintessentially as cool as a cucumber. 

“Quality Never Goes out Of Style” is one of their most well knows slogans, its use dating back to the 1980's. It has helped define Levi's as the number one Jean brand and to be honest, we couldn't agree more. Levi's have always offered a fantastic quality of Jean.

The slogan is straight to the point and true to the style of Levi's. It promotes the promise of an endless classic wardrobe essential that is worth every penny.

#PSoTW

#PureRoofParty

Good music, great people, epic night! 

Thanks to all who made our #PureRoofParty a night to remember. 

Until next year media owners!

The Love Media Agency

Play On

It's mid-Summer and although the schools are still out, the sun hasn't always been. 

The saving grace for indoor play? Lego.

From the Danish phrase "leg godt", which means "play well", Lego began producing plastic toys in 1947.

In 2002 Lego changed its slogan from "Just Imagine" to (this week's Pure Slogan of the Week) "Play On" as part of marketing change designed to focus on the importance of playing for a child's development and growth. 

The past two decades has seen Lego move into other play-areas, including video games, magazines, amusement parks and movies, becoming one of the world's most recognized brand. 

And to think that, as with every single Lego model ever made, it all started with just one brick. 

A Diamond is Forever

Halfway through the wedding season it seems natural for our ‘Pure Slogan of The Week’ to be De Beers' “A Diamond is Forever”, after all it was voted the best advertising slogan of the 20th century by Advertising Age. 

De Beers was founded in 1888 by an influential businessman and politician, Cecil Rhodes, financially supported by the Rothschild family.

The name De Beers originated from two brothers whose land proved to be a highly resourceful mine. Since their property had already been sold when the diamond reserves were discovered, their family name was adopted to honour them for their involuntary contribution.

In 1947 copywriter Frances Gerety crafted the slogan as a part of De Beers' attempt to emotionally capture consumer demand. 

Aimed at luring romantics with emotions of love and commitment (similar to those of wedding vows), the 'Forever' in the slogan has helped establish De Beers' as the go to brand for diamond rings. 

Pure Reach 1K Followers

Pure surpass another target as its twitter engagement programme continues to recruit new followers on a daily basis.

After a design overhaul and constructing a meticulous content plan involving proactively scheduling relevant tweets along with monitoring and engaging in conversation, Pure has taken their follower base from c. 300 to 1,000+ within three months. The next target; 5,000+ by 2016.

Pure is also finding success in using their ever-growing follower base for staff recruitment, with a number of CV’s for a range of opportunities being sent through from tweets.

Because we're worth it

Arguably one of the most iconic lines in advertising our “Pure Slogan of The Week” is L’Oreal’s "Because you’re worth it". The slogan itself has had a fascinating journey and has very much embodied female empowerment to its consumers over the past four decades.

L'Oréal's classical slogan actually started as "Because I'm worth it" in the early 1970s. In the mid-2000s, this was changed to "Because you're worth it" and 2009 this was then updated to "Because we're worth it".

Following work from consumer psychologist Dr. Maxin Titorenko, it was argued that the term “we” led to the consumer feeling a greater involvement with the L’Oreal brand and in essence the feeling of becoming part of the L’Oreal community.

With the appearance of celebrity brand ambassadors such as Cheryl Cole, Eva Longoria, Aishwarya Rai, Penelope Cruz and Beyounce, L’Oreal has been able to enhance the impact of their slogan with role models to represent them to their consumers.

With the clever use of wording one has to admire the power and impact that this tagline has and that is why we have chosen it as our “Pure Slogan of The Week”. We’re so worth it!