At Pure HQ we’ve been having that classic agency
conversation; pulling together a list of the ultimate top-5 Christmas songs
among our reflections of a rollercoaster 2014. The song list is still work-in-progress
and is somewhat debateable, but the rollercoaster was awesome - fact! One of
those built for speed where your face keeps whacking against the sides of those
safety bar things, but at the same time you’ve got a massive smile on your face
and really dry teeth…
Anyway, our mash-up of favourite festive tunes and
reflection of a fantastic year transcribes to something like this:
5 – East 17 – Stay Another Day.
Those jackets, legendary!
The rebrand; our old logo wasn’t to stay in 2014. Don’t know
if you had noticed but we kicked the “safe grey” and co-boring-balt blue and
decided to funk things up:
Old Pure Logo New
Pure Logo
Much better.
The rebrand went beyond just logo colours, though. A
full-rebranding-shebanging (new website coming soon). Business cards,
presentation deck templates – you name it!
Because we love media, and we want you all to know that.
4 –
Mariah Carey – All I want for Christmas. Don’t know how this made it
into the top 5? Suppose you have to keep some people in the office happy.
Pure has expanded (again) in 2014. Both in size and stature
and as a result so has the workforce. More desks, more bodies, more brains, the
family grows. So, welcome aboard to our new recruits!
And they all fit in so
well.
Apart from Brett. Genuinely, none of us can work him out.
…and Johnny. Why is he always smiling? Weird…
3 – Slade – It’s Christmas. That
famous note makes it…IT’S CHRIIIIISTMAAAASS!
This reflection is a weird one. A look back followed by a
projection. One that makes your eyes narrow with thought and then widen with excitement.
The key principals of planning and buying media remain the
same. Always have done, always will do. But we’re caught up in this huge
tipping point of programmatic and digital and algorithms and optimisation which
makes everything freaking exciting. Programmatic digital spend went from 25% to
56% within a few months. How can we look back at the year without thinking
forward?
There are massive industry changes afoot, and we love being
a part of that, and the concept of getting truly stuck in going forward. Watch
this space, because it’s watching you (in a dynamic, behavioural and contextual
sense).
2 – Wizzard – I Wish it Could Be
Christmas Everyday. Beards in the snow, the perfect combo.
Teamspirit (our sister agency) and Pure constructed and introduced
core business values this year. They go like this:
Social / Curious / Open / Responsible / Expert / Entrepreneurial
They completely sum us lot up. To have them all written down
in mantra format has given us all a fantastically unified identity to be proud
of. Plus, really cool posters.
1 – The Pogues – Fairytale of New
York. Everybody’s favourite.
Exciting new clients on the roster; client retention along
with new businesses, you could say, the *snowball
effect?
Anyway, new clients means new audiences means new media
techniques. No two media schedules are the same. Like…*snowflakes? This excites us and this year we’ve had the chance to
work with some absolute multi-media, multi-dimensional and even thermochromic
(?) clangers.
As we continue to
proudly achieve fantastic results across the board, Pure along with our
happy-smiley-clienty faces can’t wait to see what 2015 brings. Especially in
such a dynamic and ever-changing industry.
*never apologise for a Christmas pun.
-
There you have it guys! The rollercoaster in a nutshell.
Here’s to a bright 2015 for all and no doubt we’ll catch up
in the new year.
Lots of love.
Pure Media.
P.S.
