Conversation Starter

Tinder has been a "dating" revelation with staggering growth and popularity.

In February, Tinder were recording 750 million swipes per day (which was a 15,000% increase on December 2013!) and now they are seeing more than a billion swipes - resulting in approximately 12 million 'matches' - every single day.

With owner IAC taking a seemingly natural next step and deciding to monetise the app, a whole new channel for advertisers has been opened up.

Probably the most poignant campaign we've seen is from the Immigration Council of Ireland. They have engaged Dublin-based ad agency Eighty Twenty to create a truly hard-hitting set of ads aimed at reaching the youthful male population in Ireland.

The user will see an image of an attractive young woman. As they then swipe,a series of shocking images follow, which demonstrate the kind of physical abuse trafficking victims are often on the receiving end of. The hope is that reaching this demographic will help crack down on the illegal industry.

This is definitely an important message delivered in an innovative way on a carefully selected medium.

Definitely a #PureAdOfTheWeek

Just the ticket!

The Manchester Derby took place yesterday. This is one of the major showdowns in the Premier League calendar.

Fans from near (and more often than not, far) were glued to screens all over the world to see a tightly fought match which was ultimately decided by a single goal.

The major flashpoint of the game was the first half dismissal of United's Chris Smalling for two bookable offences. His departure, followed by an injury to Marcos Rojo, led to a highly inexperienced back four being breached.

As you would imagine, Smalling has taken a LOT of stick for this, with his own manager calling him stupid. The football community has taken to Twitter to offer their thoughts, with Virgin Trains providing one of the sharpest zingers.

We love not only the messaging, but the sweet tactical timing....

Well played Virgin, well played..!

#PurePoint