We launched a DOOH campaign for Gossard this week on some high impact digital sites in key locations, and in order to amplify the launch and achieve further stand out and incremental value, we had the added benefit of their latest brand ambassador Sophie Anderton going the extra mile to demonstrate what the Glossies range being advertised looked like in the flesh.
This resulted in delivering massive impact and generating an enormous amount of PR across National, regional and trade media, both.on and offline.
#PureAdOfTheWeek
