Forex.com win Best FX Broker!

Awards evenings are always a great opportunity to gather a group of colleagues, don your best cocktail dress and let your hair down whilst celebrating outstanding industry achievements, and last night The Shares Awards at the Grosvenor House Hotel was no exception.

One of Pure Media’s Clients, online FX broker Forex.com were up for two awards in the categories of Best Mobile Trading Platform, and Best FX Broker. It was a tense time as we waited to hear their fate, with nerves on edge as the presenters seemed to crawl through the other categories before finally getting to the ones we were most interested in.

However, I am pleased to say that it was worth the wait, with Forex.com being announced as the proud winners of Best FX Broker!

So congratulations to Forex.com for this great achievement and may there be many more awards evenings and wins to come in the future!

Remember Remember the 5th of November - Oh yeh, and not to place an ad for fireworks next to a story about a burn victim!!

Did anyone at Metro think that running a Tesco Ad promoting FIREWORKS alongside a story warning people of the perils of bonfire night, with a picture of a of young burns victim who suffered 3rd degree burns, and is scarred for life as a result, consider the sensitivities????? (Metro 05/11/10)

Not only that, but there is another Tesco ad running the same space size later in the issue advertising 'gaming' products ... so an eleventh hour decision could have been made to do a straight swap to avoid such a faux pas in placement if this was a case of ensuring delivery of an advertisers positional guarantee... ie. first 25x4 LH colour.

But even more ironic is that the latter (non controversial) Tesco ad is on a spread facing another ad of the same spec ---- but for the LFB ---- London Fire Brigade ----with the message : DON'T RISK IT ... relating to fireworks and safety.

Understandably, London ads often have to run later than page 11 - but this is just a case of serious oversight and a lack of consideration and judgement on behalf of the flat planners in my opinion.

'Every little helps' may be the Tesco proposition - but 'Every little bit of common sense' should really be the Metro one.