Latest TGI Online Activity Report

Research FocusOnline activities (downloading content)
MediaTel NewsLine, 23.07.2009

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.
Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that three-quarters of internet users send and receive email, half use the internet for general research and 30% use it to bank or otherwise look after their finances. The fourth most popular online activity is social networking (eg Facebook, MySpace, Bebo) with a penetration of 28% of internet users - just under 11 million people.

I'm an addict..........

Such a simple search site to get a quick 'free' snapshot about who is saying what about brands and topics across the web .... check it out http://addictomatic.com/

Get on with some work!!

http://www.internetretailing.net/news/one-third-of-online-purchases-made-from-work

Clinical Trial Advertising

Great news today! Our Pan European clinical trial campaign has over performed and will be extended in to the autumn. Results are confidential, but to date we have used a mix of local and regional press and radio in 6 European countries to deliver fantastic response levels. 

Video Streaming

The use of video streaming on News websites is now standard practice and site users expect to watch filmed stories and interviews on breaking news. So the demand for video content is understandably high. A service called The NewsMarket.com is providing downloadable videos to 'media outlets' by storing video files, stock shots and stories on their server. These are searchable on their site, plus they send out regular news updates which are emailed to subscribers around the world. The subscribers are 25,000 of the worlds most influential media owners.
Contact us for more information

The Gartner Hype Curve

http://en.wikipedia.org/wiki/Hype_cycle

Grant Thornton - Innovation Blog

It's always exciting to see a client make the most of a good idea. Last year Grant Thornton asked us for 'big' ideas on extending their brand. We set up a series of meetings with media owners to discuss routes that would project Grant Thornton's experience working with both medium and large businesses. The Economist and EIU presented a project on Innovation. Ten months later they have a White Paper written called Innovation Island, conducted a series of presentations around the country and created a Blog. http://www.grant-thornton.co.uk/thinking/innovation/

Our involvement was as a catalyst for ideas and partnerships but it's very satisfying to see the client make the most of these opportunities.

9 Interesting Facts About Twitter - posted by Authority SEO

http://www.authorityseo.com/2009/07/06/9-interesting-facts-about-twitter/

Business Press Success

Our work for a client of ours in the IFA marketplace has been working really well. They have been receiving new business calls from potential clients due to the increased activity in their market.
The campaign co-ordinates across print, online and PR, with Pure Media taking a central role in integrating the content appearing in the trade press and establishing good response from online media.

Media Owner Initiatives

The downturn has put massive pressure on media owners to find income from different routes. They are trying not to reduce margins so paginations are decreasing and 'editorial' options are opening up. Some of the largest financial publishers are looking towards their editorial departments to expand their commercial offerings for the first time.
We have received an increased number of proposals for financing special reports and initiating new editorial themes. These have to be selected with great care.
Also we have noticed publishing groups integrating their different sites to provide a single larger audience. We need to be watchful that this 'audience merging' makes sense for the task in hand.

Website Measurement

We have been involved in the launch of a global finance web site and the time has come to decide on the measurement of the site - and it's obvious that we have to decide what to measure. The objective of the site is to provide the ultimate resource in financial information, which is quite a claim. So we need to fully understand traffic on the site and the journey of those going to it. It would also be good to know what people are saying about the site - both positive and negative.

We have broken the task into three parts:
1) Onsite, Web analytics from web site
2) Offsite to Onsite, Web analytics from adserving & media partners
3) Offsite, Audits, Social Media Monitoring, Panels

The complexity and cost of these routes are varied and how they fulfill the clients brief has produced fascinating results. Please talk to us for a fuller conversation.

Working with PR Agencies

We have put together a new presentation on how media agencies can work with PR Agencies.
The main thread is on how we can work together on tactical campaigns, with the aimof getting paid space into the media - with a PR angle.
We've looked at special reports, advertorials (done well), Radio PR, Out of Home and Online routes.
Contact us and we would be very pleased to present it.

May/June/July 2009

The summer has been a busy time for us and we have been active in a number of media markets.

Our work within the Global Finance market continues on a number of fronts. We have been targeting institutional decision makers on TV and in the business press. Also we have been developing digital opportunities linked in with both TV and Press on a global scale, covered by tracking and audience response - if this is of interest to you then please contact us for a presentation.

We are very active in Reinsurance media with interest in new titles such as Intelligent Insurer and Gulf Insurance Review. Monte Carlo is looming and we have very strong knowledge base here.

The international work with Clinical Trials continues with advertising appearing in many European countries. We continue to be flexibile with placement of ads and results have been very positive.

We have been working with three financial clients based in the UK this quarter. Our sound knowledge of the IFA market has provided an integrated media campaign for one of these clients, generating editorial and online presence.

Our expert knowledge of regional UK media has provided continued high impact campaigns for a couple of PCT's this quarter. The tactical use of local outdoor, radio and press has generated very high levels of local awareness

Other campaigns active this quarter have used TV (Kids TV), International TV, International Press, National Press, Financial Trade Press, Outdoor and Radio

Contact Tara or Hugh for more information on these topics